Event Posters for UCSC

Event posters with pull and punch.

Client:

UC Santa Cruz, Institute for Humanities Research

Project Notes:

Event Posters are Small Billboards

Event posters need to read quickly from a distance and put all the information within easy reach of the reader. A bold headline that captures the theme and pulls the reader in succeeds by engaging the audience.

Tall Order Short on Supply?

Designers do not always get great photography or catchy headlines. Fortunately, typography can be used in powerful ways when images may not be the show-stopper you seek. The flute image was clean and simple, but it became far more interesting when integrated with the headline. The classic typography is in perfect harmony with the classical Greece subject. The use of grey as a background color and the Greek key motif pull it all together for an event poster with a punch of cool sophistication.

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