label and packaging design for nun mum ale

Label design offers opportunity for creative copywriting with sense of humor.

Client:

Self

Project Notes:

Label me Silly with Craft-brewed Packaging Design

This label and package design is a combination of a variety of creative skills. The exercise of creating a project from soup to beer-nuts is creatively liberating and fun but requires some discipline. All designers create projects for themselves to allow opportunity to experiment. For a graphic designer these exercises free us from budgets and the clock, rules and marketing departments. It is good for the designers soul.

Saints preserve us, bless those who serve us! From the fictional Bad Habit Brewery, Nun Mum Ale is a confession-worthy, craft-brewed beer for cardinal sinners and patron saints alike. This was a gag gift for a friend. We’re still looking for a brewer.

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