brand for Beach Street Inn and Suites

New logo for hotel remodel promotes sand between the toes.


Beach Street Inn and Suites

Project Notes:

The New Logo for this Hotel needed to Feel Cool and Chic

Beach Street Inn and Suites is a newly remodeled hotel located across from Steamer’s Lane and the Boardwalk in Santa Cruz, California. The renovation transformed the old mission-style architecture into a modern, shingle-clad, boutique hotel with a hip, beach cottage vibe. Santa Cruz has become a global destination and this hotel is looking to attract sun-loving tourists.

Surf Culture Branding

Surf culture has been luring audiences since Annette met Frankie. The logo and all collateral materials take advantage of bright colors, waves, surf, and sunshine to brand this new hotel as destination vacation. The starfish mark looks great embroidered or silkscreened. All linens display the starfish logo. The logotype is able to configure both horizontally and vertically for maximum flexibility. A light-hearted approach with messaging works to promote a casual, fun atmosphere. Visitors feel free to “hang ten” or just hang out. All of these elements work together to create a strong brand.

Agency ~ April Vaughn Advertising, Santa Cruz, California

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