Martinellis Juice Packaging

Packaging that glows.

Client:

Martinelli’s

Project Notes:

Packaging for Exotic Fruit Juices Make the Most of Color

Designing new packaging for Martinelli’s new Sparkling Juice and FruitVirtues Juice lines was a tall order. The heritage label that graces their well-known Sparkling Apple Cider is very different. For this new line of juice, the client wanted bright, vibrant packaging. The use of the loose script woven with playful descriptions and rich color create a vibrant brand  solution. The exotic fruit combinations are used as powerful, dynamic hero images. The flavors are clearly delineated with color. The sparkling line, in single-serve bottles, is further defined with a bubble background.

Agency ~ McDill Associates, Soquel, California | Photo courtesy McDill Associates

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