Signage inspires architectural elements for multi-dimensional brand.
Blackhawk Grille Restaurant & Bar
The Anatomy of a Brand
The brand development for this upscale restaurant in San Ramon, California drew inspiration from both the antique automobile museum located next door, and the feathers of the local raptor for which the restaurant was named. The torn ridge below the typeface could reflect the view of the surrounding hills or a flame-kissed border. Art-deco automotive logotypes from the 1930’s drew inspiration from flight. All of these relationships create a timeless brand.
One Inspiration Leads to Another
We found new graphic and branding opportunities while designing signage. I am an industrial-chic freak, and drafted a design for entry doors even though it wasn’t on our project list. The client and architect were won over by the “BG” door pulls and the design went to fabrication. Ultimately, the “BG” monogram was used throughout the restaurant. We had BG etched into barware, formed onto fixtures, and embroidered onto linens. Twenty-five years later, this brand is still being used. I may have to make a reservation—Check out their menu!
Agency ~ Tharp Did It, Los Gatos, California
SEGD Gold Award ~ Society for Environmental Graphic Design
Award of Excellence ~ Communication Arts Magazine